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So You Want to Be a Start-Up CEO?

So You Want to Be a Start-Up CEO?

In a recent Inc. magazine article, Tara Hunt, CEO & co-founder of Buyosphere and author of best seller “The Power of Social Networking,” brings a dose of reality to entrepreneurs aiming to launch the next billion-dollar startup.

The bottom line, according to Hunt? Forget the private jet, Porsche and twice-a-year vacation in Bora Bora. Instead, roll up your sleeves and stock up on frozen dinners and Red Bull.

So You Want to Be a Start-Up CEO?

“So, what does a start-up CEO do?”, says Hunt in the article. “Everything except for what you’d imagine a CEO of a company doing. Sure, when you start to grow a company, you can delegate, which is very much more Chief-Executive-ish, but before that happens? You want something done, you need to do it.”

This includes everything from acting as IT expert to janitor (don’t forget to stock up on paper towels and trash bags!). It also means managing business calls effectively, which can be a challenge the next time you receive an important client call and you miss it (possibly because you’re in line at Costco stocking up on trash bags!)

This is where a virtual phone number can come in handy. A virtual phone number helps you maintain a professional business image, no matter where you are. With a feature like call forwarding, calls to your business line can be set to ring at a number of phones, including your cell, home office, remote office, etc. So, you never miss a call.

With a virtual phone number, calls are answered professionally by an auto attendant, and routed efficiently to the number you designate. If the caller leaves a voicemail message, it’s transcribed and sent to you via text or email.

While answering the phone might be one more thing a startup CEO does do, it sure beats some of the things he/she doesn’t do, according to Hunt:

“We don’t collect a big paycheck, we don’t leave at 5 p.m., we don’t get weekends or holidays or vacation days. We don’t get bonuses, we rarely get kudos, and we certainly don’t get a big, gorgeous corner office and a secretary. We don’t get power, prestige, or any level of stability or certainty.”

Still interested in being a startup CEO?

More power to you! Now get to work!

5 Benefits of Tablets for Mortgage Brokers


The following five tips for mobile professionals appear in the November Scotsman’s Guide Residential Edition, a leading publication for mortgage brokers.

The article focuses on the increased functionality offered by apps installed on tablets.

An example? Using a VoIP (Voice over IP) app, such as the eVoice app for iPad, a mortgage broker can make or receive calls on an iPad, wherever a wi-fi connection exists.

The tips appear in an op-ed article by j2 Global’s V.P. Marketing, Mike Pugh.

Click here to read the entire article.


  1. Take your office with you: Apps designed specifically for the mortgage industry give you access to the tools of your brick-and-mortar office. Many brokerages have their own apps, letting their employees access important tools while on the road. For independent brokers and those whose companies don’t have their own apps, there are a multitude of general apps that can be downloaded, the best of which will keep you updated with market rates while providing access to applications, lender contacts and product portfolios.
  2. Tackle paperwork: Mortgage professionals can give their briefcases a break by storing, accessing and editing paperwork via cloud-based applications. Dropbox and iBooks, for instance, can give you access to boilerplates, broker-information kits and other lender documents right from your tablet computer. Related, electronic-faxing apps can allow you to sign paperwork and share it with clients and lenders. Imagine meeting with a client, making changes to a loan application, signing it and shipping it off to a lender — all without leaving the lunch table.
  3. Go paperless: Electronic business-card apps like WorldCard Mobile capture and catalogue contact information with your tablet computer’s camera, making your contact lists easily searchable and sortable. In the same vein, Evernote allows you to take notes on your tablet and store them in a central, secure place.
  4. Use a mobile-friendly phone system: Quality voice over Internet Protocol (VoIP) apps provide all the functionality of business-class phone systems, and can be tailored to your mobile work life. With certain VoIP applications, you can set up call screening, call forwarding, voice-to-text and conference calls among other advanced phone features. Some VoIP applications can even consolidate multiple phone numbers and route calls directly to your tablet computer.
  5. Address back-office tasks: Tablet computers also offer access to apps that can streamline many back- office tasks. Expensify, an app that tracks and organizes expenses, can be synchronized with a credit card or bank account and allow you to export expense reports to your manager or accountant. Other apps let users manage timesheets and book travel from the road.